A guide to link building

Posted by: Admin
Aug 10 2023

A Guide to Link Building

Today we have come with the proper guide to Link Building!

Continue reading the blog and make your Link Building Process powerful.

What Is Link Building?

Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website’s search engine visibility.

Here are some of the most popular link building strategies:

Content marketing
Email outreach
Broken link building
Unlinked brand mentions
PR

Let’s get into the details. Here’s your beginner’s guide to link building in SEO.

Why Is Link Building Important?

The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google’s most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links.

Each vote suggests your content is valuable, credible, and useful. So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building.

How To Build Links

Most link building tactics and strategies fall into one of the three following buckets.

1. Ask for Links

Asking for links is when you actively contact a website and ask them to link to yours.

You can ask them to link to: Blog posts, In-depth guides, Ebooks, Visual assets (like infographics), Case studies, Original research and data, And so forth..

2. Add Links

Adding links refers to going to another website and manually adding your link there.

For example, you can manually add links to: Social media profiles, Business directories, Forums, communities, and Q&A sites (like Quora), Blog comments, User profile pages, And so on. These types of links often come from low-quality sources. The kind that Google doesn’t want to give too much weight to.

3. Earn Links

When you earn links, other websites link to yours without you asking them to. And the best way to earn links is by creating high-quality content people want to link to. Links happen naturally when someone wants to link to something as a resource or helpful further reading.

Here are a few different types of content people tend to link to:

Visual assets (infographics, charts, diagrams, etc.)
Original research and data (industry studies, surveys, proprietary research, etc.)
Online tools and calculators
In-depth guides and tutorials