• Posted by: Admin
• Oct 14 2023

Effective Tips to create a strong visual identity for your brand!

Dear Esteemed Readers,

Welcome to the latest edition of "Future Mortals," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

 

How do consumers recognize your brand? What makes a brand in the first place? The answer, or a large part of it, is the visual element of your business. Most people will notice the visual elements of a brand — colors, images, and layout — before they notice copy. In short, your brand’s visual identity is crucial to brand awareness, customer retention, and long-term success.

What is visual identity?

The visual identity of your brand is the umbrella term for everything visual about your business. If you or a customer sees it, it counts as part of your visual identity. A brand’s visual identity might include the following:

• imagery;
• color palette;
• the design and layout of stores;
• web design;
• social media assets;
• content layout;
• brochures;
• adverts;
• uniforms;
• promotional items;
• buttons and animations;
• logos;
• typography.

You’ll likely come across more elements of your visual identity as your brand grows. It’s also important to consider your visual identity at all times when creating new assets for your brand or individual campaigns. This way, you’ll boost campaign engagement and help customers instantly recognize your brand.

Why is a visual identity important to your brand?

Your branding is a public statement from your business. Everyone who interacts with your business, be they staff, customers, suppliers, or a person walking past your advertisement on the street, will see how you choose to portray your brand.

Designing and maintaining a strong visual identity that represents the values and activity of your brand will help to keep your customers engaged. It will set you apart from competitors and provides another opportunity to present your unique selling points (USPs).

How to create a strong visual identity for your brand?

A visual brand identity is your opportunity to represent your brand’s values and proposition across your communications. Knowing how to build a quality visual identity that correctly represents your brand is key to engaging new and existing customers and, ultimately, growing your brand. Here’s how to create a winning visual brand identity that will make your brand unforgettable.

• Establish your brand identity:

Brand identity is slightly different from visual identity, but it is essential for a strong visual identity. Brand identity covers everything about your brand that shapes culture and communications, including: tone of voice and language; products and services; company culture; values and market positioning.

• Know your audience

Strongly linked to the first point, you must know your audience inside and out before establishing your visual identity if you’re going to offer anything of value to your audience. Building brand value is no longer purely copy-based — to stand out in a potentially saturated market, you must speak to your audience’s expectations in all areas.

• Plan your assets

So, now you’ve got an idea of who your audience is and what makes your brand unique and drives its messaging. It’s now time to plan out your assets. Your visual assets include any marketing collateral that will feature your visual branding and will typically appear across your brand’s estate. Assets that you might require include: a logo; press kits; photography; social media content; letterhead; uniforms; in-store signage; video start and end cards, brochureware; leaflets etc.

• Invest in design

Investing in your design team is an ideal way to create a striking visual identity for your brand. A skilled team that communicates well is key to high-quality, consistent visual branding that demonstrates a clear vision for the brand. By creating this image for your brand, you’ll not only build better brand authority — you’ll also strengthen brand recognition and visual brand awareness. Visually strong brands that speak to their customers and their interests will stick in their minds, encouraging word-of-mouth marketing as well.

• Maintain brand consistency

What is the point of a brand identity? The brand itself is the product or service, but it’s also the culture and values around it, the language and tone used in communications, and the visual identity. To that end, consistency is one of the most important elements of your brand’s visual identity.

Now that you’ve built your brand’s visual identity and implemented it across your assets, it’s time to start sharing your incredible new look with your customers.

We hope that this blog has given you some useful thoughts.

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.