• Posted by: Admin
• Sep 25 2023

Evergreen Link Building Strategies Your Business Can’t Thrive Without

Dear Esteemed Readers,

Welcome to the latest edition of "Future Mortals," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

 

Search Engine Optimization (SEO) is a complex domain that comprises different disciplines - one of which is link building. When you build links, you try to get as many relevant, high-authority websites to link back to your website’s content.

Link building is the backbone of success for e-commerce sites. In a digital landscape where competition is fierce, the ability to establish authoritative connections not only drives organic traffic but also nurtures trust among potential customers. We understand that each link is not just a connection; it’s a bridge to potential growth and prosperity in the e-commerce world

 

Link building helps your site in two ways. First, a backlink placed in a high-traffic site has a good chance of generating traffic back to your site. Second, it sends a signal to Google that your site is accurate, relevant, and authoritative. Many people seem to think that eCommerce websites don’t need to go all-in with link building since they’re in the business of selling products, not content. However, just like any other online business, eCommerce brands need to build reputable backlinks from reputable sites to their content to get good positions in search results. With that in mind, here are a few ways for you to do a proper link-building campaign.

• Run a guest posting campaign

Some expert content marketers believe that guest posting isn’t as effective as it once was, and in a way, that is indeed true. In the early days of digital marketing, it was easier to see an improvement in your search result rankings through link building.

Nowadays, it is a lot more competitive. Google and its other alternatives have also got smarter and are more adept at filtering out spammy backlinks and low-quality content. Building backlinks through guest posting is effective if you focus on quality over quantity. The value-first approach that Google has taken regarding page-ranking factors has given a definite advantage to brands that put a lot of effort into creating useful, actionable content and publishing that content on high-authority sites.

• Conduct competitor backlink analysis

Regardless of industry or niche, you need to figure out who your competitors are and what they’re doing. SEO and backlinking are no exceptions. Review the total referring domains to a siteLook at the most popular pages on the site. An analysis of the most popular pages on the site would help you identify relevant keywords you could target. It would also help you to understand how competitive it is to rank for some of these search terms. Competitor backlink analysis can even help you improve your guest posting strategy. You can make a consolidated list of authority sites and pitch guest posts to them as well. 

• Run contests, promotions & collaborations

When it comes to marketing your brand, promos and incentives are a great way to generate sales and raise your profile. Promos can also indirectly result in backlinks as site owners promote tempting offers to their audience. Using contests, promotions, and collaborations for link building can be effective. Ecommerce websites run promotions and collaborations all the time. While these forms of marketing are commonly associated with product launches, they can also help increase your site’s web ranking through the sheer number of backlinks that they will generate for you.

• Set up an affiliate marketing program

An affiliate marketing program is similar to a promotion in that you let other people do the selling for you. However, affiliate marketing differs from promotions and collaborations in that you give your affiliate sites a share of the revenue from the sales they generate. How is this relevant to link building? Most affiliate marketers promote your product using an “affiliate link”, which tracks traffic flow from an affiliate site to your site for payment purposes.

• Develop your professional network

Individuals and brands alike need a network of friendly partners to survive in the long run. Your professional network can help your link building. It’s important to grow your professional network. Industry meet-ups are a great way to start. They offer a good venue for introducing yourself to people and organizations that can help you in the long run. If you’d rather keep things online, professional social media platforms like Linkedin are a great way to start your professional network. Growing your LinkedIn network is relatively straightforward.

Link building is important to an eCommerce brand’s SEO. By securing high-quality backlinks to your site, you can improve your search ranking and increase traffic from organic searches.

There are a variety of ways to build backlinks to your websites at no cost. Alternatively, you can conduct competitor analysis to find backlink opportunities, or you can leverage your professional network. Finally, don’t overlook competition, promotions, and affiliate marketing.

Figure out the combination of approaches that drives the most results with minimal expenditure, roll with it, and watch your organic online presence soar!

We hope that this blog has given you some useful thoughts.

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.