SEO Content Writing Tips

Posted by: Admin
Aug 10 2023

SEO Content Writing Tips

Google has hundreds of ranking factors — and none of us really knows for sure what they are or how they’re weighted. Here’s how to write SEO content that stands a chance of ranking

Know Your Audience

SEO writing starts before you type the first word. Before starting with your Content, Be sure you know:

Who your audience is (and what matters to them)
What kind of content they would expect your brand to be an authority on
What specific terms, questions, or other queries they search for in relation to that content field
What competing websites they’re visiting to access that content

Apply Long-Tail Keyword Research to Audience Research

Search data is the core of this research — every piece of content you write should be based on known queries your target market is searching for. Don’t just guess at what might appeal to that audience. Instead, cater each piece of content you create to a unique, specific keyword.

Use Keywords Wisely

Most of us know by now that keyword stuffing hurts both user experience and site rankings, but it’s not always as simple as using the same phrase 10 times in one paragraph. Google defines stuffing (in part) as using search phrases out of context or “not as natural prose.” You’re writing for humans, not algorithms — the algorithms just help get your content in front of the right humans.

Be Better

Always ensure that your content adds something better, more informative, more entertaining, or more useful to the conversation. When we write SEO content, we have an intention to rank — but we also have a responsibility to readers. Being better than your competitors is great for helping your content outrank theirs, but it also reflects more fundamental questions.

Write Like a Reader

Think about the last time you looked something up on Google. When you found pages you thought might answer your query, how did you engage with them? Did you read each one start to finish? Seems doubtful. As much as we (or maybe just I) want to believe everyone reads every last word of what we write, the fact is, users are more likely to cherry-pick the information they want from a post. (As you may be doing with this very piece.)