Types of SEO Content

Posted by: Admin
Aug 17 2023

Types of SEO Content

For the purposes of this post, most uses of the word “content” are in reference to written/text media — generally blog posts. But there’s more to SEO content than just SEO blog writing. Here’s a non-comprehensive list.

Keyword-Driven Blog Posts: Published regularly to a single feed on a website, these can be long-form or short-form and either timely or evergreen to align with an ongoing content publishing strategy.
List Posts: Also known as listicles, this is a common type of post that typically features plenty of images and is great for providing ideas, inspiration, and product options.
Landing Pages: Hosted as standalone webpages and not as part of a blog, these are designed to bring visitors to a site and usually feature a clear call to action like a sale, newsletter sign-up, promo code offering, or download.
Pillar Content & Multi-Page Guides: For complex subjects, it can be helpful to have one central page dedicated to a broad topic that links out to multiple in-depth pages on related subtopics.
Infographics: This type of content condenses complex ideas into a single image combining copy with illustrations and/or photos.
Videos: Either embedded locally or hosted on a platform like YouTube or Wistia, this includes screen-share walkthroughs, presentations, animations, narrative films, etc. For some queries, Google may prioritize videos or pages that include them.
Downloadable Files: This less common format includes PDFs, Word documents, spreadsheets, images, and other downloadable files. These can be offered to users as templates, manuals, whitepapers, lengthy visual guides, or printable materials like labels, decor, activities, and games.
Interactives: Interactive content like calculators, text generators, quizzes, maps, and flowcharts allow users to (as the name suggests) interact with the content itself.