How to Turn Your Website Contact Forms Into Lead-Generation Machines

Posted by: Admin
Aug 18 2023

How to Turn Your Website Contact Forms into Lead-Generation Machines

If you’ve ever been to networking events, you know how challenging it is to organize a contact exchange with someone who is of interest to you.

Firstly, you may need to navigate through a busy room and wait for an opportunity to speak. Then, there’s the challenge of starting and maintaining a meaningful conversation while working within limited time frames.

Overcoming the initial hesitation and breaking the ice doesn’t come naturally to everyone. Then, you are also required to make a memorable impression amidst a sea of conversations while staying true to yourself and your interests.

Using website contact forms, also known as pop-ups, isn’t that different from asking someone for their LinkedIn handle. It takes some confidence, authenticity, skill, and a bit of courage, too.

What is a contact form?

Contact forms for websites are online forms that allow visitors to easily connect to the website owner or organization by either sending them a direct message or leaving their contact data. Contact forms typically include fields for users to input their name, email address, subject, and message. They may also include additional fields such as phone number, company name, job title, or specific inquiry categories.

Contact forms often include validation checks to ensure that visitors provide the necessary info in the correct format. If a visitor leaves a required field empty or makes an error, error messages may appear to guide them on how to correct the issue.

You can create contact forms in various formats:

overlay;
floating pop-up;
video pop-up;
horizontal bar;
modal window.

Overlays and modal windows help hijack the user’s full attention, while floating pop-ups are typically more gentle. Horizontal bars are perfect for subtle, minimalistic forms with one or two fields. In turn, video pop-ups are great for boosting engagement and exciting the user.