Today let's talk about the overview of Off Page SEO and understand how it can be helpful to rank our websites and can impact the growth of your Business.
Off-page SEO is the process of optimizing the SEO of a website or webpage. Yes, isn't this the exact same purpose as on-page SEO and SEO in general? Well, again, you are 100% correct. On-page SEO and off-page SEO have the same essence and serve the same purpose. However, the way they both accomplish this is totally different.
As we previously stated, on-page SEO techniques take place inside the website. On the other hand, off-page SEO techniques and efforts are executed outside. However, all the impacts reflect directly on the website and contribute significantly to improving the ranking on all SERPs.
Why Is Off-Page SEO Important?
Think about off-page SEO as building your site’s reputation.
And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T). One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations.
Off-page SEO is not only important - it plays a major role in your site’s ability to rank.
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