• Posted by: Admin
• Dec 23 2023

Ways Companies Are Using AI in Digital Marketing to Improve Customer Satisfaction!

Dear Esteemed Readers,

Welcome to the latest edition of "Future Mortals," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

Artificial Intelligence/ AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways.

AI is now also prevalent in the digital marketing domain as well, working in the background while making pay-per-click advertising more effective, personalizing websites, creating content, predicting behavior and more. Marketers are quickly realizing the benefits of the technology, and marketing organizations are implementing or expanding their use of AI and machine learning.

When it comes to improving the customer experience using AI, four significant developments stand out: chatbots, predictive and targeted content, content creation, and image recognition technology. Each of these can help to improve customer service and support, as well as deliver more targeted and relevant content. Here’s what you need to know about these technologies and how they can benefit your bottom line.

• Chatbots

A chatbot is a software that can have conversations (or “chat”) using AI to determine responses. You might have used a chatbot while on a website looking for answers to a question. Chatbots can conduct either auditory or textual conversations, the latter usually appearing as chat windows on your computer screen. Obviously, a chatbot is not going out into the world to market your business. It’s nothing like the kind of marketing channel you’ve used in the past like ads or emails. But chatbots are effective marketing tools—especially in social media—because they can provide customer service which helps both your customer and your brand, gather data on customers which helps you target your messaging, and deliver those targeted messages on your behalf. Chatbots can even move customers through the sales funnel by asking more specific questions to help customers find the products they’re looking for. 

• Predictive and Targeted Content

In addition to answering questions via chatbots, AI can be used to gather more data about prospects and customers, then AI can use that data to predict future behavior as well as develop more targeted messaging. That content might be delivered by a chatbot as described above, via dynamic content on a web page, or by email. That’s because AI can help to deliver the right email message at the right time by using dynamic content and determining that content based on past customer behavior. By knowing which web pages a customer visited, which blog posts they read, which emails they’ve interacted with and more, AI can intelligently select the content most likely to appeal to a specific customer and automatically populate an email with that content. Using what’s called “churn prediction,” AI can also predict when customers are disengaging from a brand, they help to provide personalized content that’s most likely to appeal to and re-engage them. 

• Content Creation

And then there’s the need for vast quantities of content… Ever since the dawn of content marketing, marketers have listed content creation as one of the biggest challenges they face. Creating quality content takes time, and effective marketing requires a lot of it. AI can help, by generating some of that content for you. The content can be articles consisting of hundreds of words and read as if a live human being wrote it. In either case, the content created is customer-focused and purposeful, intended to be useful to that customer seeking information or scanning their inbox or social media pages—without requiring countless hours on the part of an employee or freelancer to generate that content. 

• Image Recognition Technology

Image recognition software as an AI tool businesses can use to improve the customer experience. Image recognition has been around for a while, and you’ve probably experienced it on a platform like Facebook when a friend was automatically tagged in a photo you posted. Image recognition software also helps to personalize customer experiences.

• Intelligent Marketers Stay on Top of All Trends

Artificial Intelligence has become intertwined in our technologies and our lives, making it easy for us as consumers to benefit. But marketers must learn how to adapt the benefits of AI to their jobs too, to improve customer experiences, strengthen brand loyalty, and increase revenues. And AI is only one of the many new tools, trends and technologies marketers must stay on top of.

Hope you would have liked the blog, we would love to hear from you!

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.