An overview of SEO Writing!

Posted by: Admin
Aug 10 2023

An overview of SEO Writing!

SEO writing isn’t only a marketing tactic — it’s an essential means of delivering information to living, breathing, curious people who may or may not be looking to purchase something right now. In practice, this type of writing revolves around potential site visitors’ search queries — the words and phrases they type into a search bar.

Search query data tells us three things about users:

What they want to know (via their queries)
What they value (via which links they click on)
Why they click on what they click on (via commonalities between the top results for a given query)

Why SEO Content Writing Matters!

Even if perfect SEO content is something of a moving target, it’s still possible (and worthwhile) to do it effectively enough to rank consistently.

Optimized website content writing matters because it helps align content with the expectations of the reader, which increases the likelihood that it will rise to the top of the SERP — specifically, Google’s.

Nearly 92% of total web searches are performed on Google. That means reaching an audience means optimizing for Google. And since reaching an audience means reaching customers, better SEO writing means more potential revenue.

In a perfect world, the best posts featuring the most thoughtful and objective research and writing would always pop up at the top of the results. Since this isn’t a perfect world, search algorithms have to calculate what makes one post better (i.e., a better match for a query) than another.