Ways Companies Are Using AI in Digital Marketing to Improve Customer Satisfaction

Posted by: Admin
June 1, 2023

Ways Companies Are Using AI in Digital Marketing to Improve Customer Satisfaction

When it comes to improving the customer experience using AI, four significant developments stand out: chatbots, predictive and targeted content, content creation, and image recognition technology. Each of these can help to improve customer service and support, as well as deliver more targeted and relevant content. Here’s what you need to know about these technologies and how they can benefit your bottom line.

Chatbots

A chatbot is a software that can have conversations (or “chat”) using AI to determine responses. You might have used a chatbot while on a website looking for answers to a question. Chatbots can conduct either auditory or textual conversations, the latter usually appearing as chat windows on your computer screen. Chatbots are effective marketing tools—especially in social media—because they can provide customer service which helps both your customer and your brand, gather data on customers which helps you target your messaging, and deliver those targeted messages on your behalf. Chatbots can even move customers through the sales funnel by asking more specific questions to help customers find the products they’re looking for.

Predictive and Targeted Content

In addition to answering questions via chatbots, AI can be used to gather more data about prospects and customers, then AI can use that data to predict future behavior as well as develop more targeted messaging. That content might be delivered by a chatbot as described above, via dynamic content on a web page, or by email. That’s because AI can help to deliver the right email message at the right time by using dynamic content and determining that content based on past customer behavior. By knowing which web pages a customer visited, which blog posts they read, which emails they’ve interacted with and more, AI can intelligently select the content most likely to appeal to a specific customer and automatically populate an email with that content. Using what’s called “churn prediction,” AI can also predict when customers are disengaging from a brand, they help to provide personalized content that’s most likely to appeal to and re-engage them.

Image Recognition Technology

Lastly, we have image recognition software as an AI tool businesses can use to improve the customer experience. Image recognition has been around for a while, and you’ve probably experienced it on a platform like Facebook when a friend was automatically tagged in a photo you posted. Image recognition software also helps to personalize customer experiences.

Enhanced Shopping Experience

AI has truly changed the way we shop. Many brands have started experimenting with augmented reality to improve their shopping experience. This helps the customer to have a better visual experience of the products that they are offering. For example, customers can check out how a dress looks on them by simply standing in front of their phone camera. This helps them to decide which product is better for them and helps them make a purchase without any hassle.

Personalised Product Recommendations

This is one of the widely used AI technology by eCommerce/ retail brands. Personalised Product recommendations help such brands to serve their customers better. They understand what the customers are interested in based on their browsing history, buying history, etc. This helps in targeted marketing and hence boosts sales. It also helps save a lot of time and money.

Artificial Intelligence has become intertwined in our technologies and our lives, making it easy for us as consumers to benefit. But marketers must learn how to adapt the benefits of AI to their jobs too, to improve customer experiences, strengthen brand loyalty, and increase revenues. And AI is only one of the many new tools, trends and technologies marketers must stay on top of.