• Posted by: Admin
• Sep 21 2023

Effective Email Marketing Tips For Small Businesses!

Dear Esteemed Readers,

Welcome to the latest edition of "Future Mortals," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

There was a time, in the late 2000’s, when many internet marketers turned their backs on email marketing.

They believed that email marketing was old fashioned, and many predicted that social media would completely usurp email and eventually kill it off.

However, more than half a decade later, email continues to be one of the most crucial and powerful online marketing methods.

One of the biggest advantages of email marketing is that it allows you to engage new, existing and loyal customers at the same time, as well as speak directly to each type of customer individually.

As a way to let people know about your business, build relationships and convert leads into paying customers, email is an unrivaled marketing method.

Email can be so powerful that many entrepreneurs have managed to build successful businesses just off the back of their email lists.

 

If you feel that your email marketing could be doing much more for your business, these effective email marketing tips are sure to give your emails the boost they need to start converting your email list into a money-making asset.

• Choose Your Email Service Wisely

Our first email marketing tip is one of the most essential. The service you use to send out marketing emails can have a huge effect on how well your emails perform. Therefore, it is of fundamental importance that before you start an email campaign, you find a great email service which won’t hinder your emailing efforts.

• Acquisition

Who you contact is just as important as what you say. You could have a mailing list of a billion people, but if those people aren’t interested in what you have to say and, crucially, what you have to sell, your email marketing won’t work. This is why it’s important that you attract the right sort of people to your email list, from the get-go.

• Segment your Customers

All customers are created equal, but some customers are more equal than others. You’re going to have many different people on your list, including: people who have already bought your products, regular buyers and people who are yet to buy anything. It would obviously be wrong to email these clients the same sort of emails, as for each type of customer you will have a vastly different goal and will be trying to cultivate a different sort of relationship. This is why it is so important to segment your list, so that you can send emails to different demographics individually.

• Consistency of E-mails

This is one of the most common questions people ask when it comes to email marketing, but unfortunately there is no hard and fast answer. Marketers have done all sorts of in-depth studies and surveys in an attempt to discover exactly what the best email frequency is, and results have differed from study to study, so it is difficult to give a concrete answer. In essence, the number of emails you send out should be decided by how much you’ve got to say, and how important what you have to say is to your mailing list.

• How to Craft the Perfect Email

As email clients and coders have gotten more advanced, marketing emails have become increasingly sophisticated, with images and snazzy design quirks. When designing and writing emails, the simpler the better. Most email clients still don’t open images from unknown senders, which means that if you stuff your marketing emails with images and graphics, most of your list will just see this.

• Proof Read your Email 

Lots can go wrong when doing email marketing, and as your list continues to grow, this means that any mistakes can be very public and very embarrassing. Before you send out an email, proof-read it until you are 100% sure that everything is correct and as clear as possible for your list to read. Read it from your recipient’s perspective – is all the information included and written in a way which is easy to read and easy to understand?

• Monitor Your Emails Response over Time

It’s important to remember that your list of prospects is totally unique. What works for one company might not work for you and your business, so it’s important that you learn how best to email your own list through trial and error. By doing this, you can get a better idea of what your list enjoys, and what they want to see more of, as well as what your list doesn’t enjoy. By keeping track of this, you can start to tailor your emails to suit exactly what your list enjoys, and therefore boost engagement. It’s also worth monitoring how your email subscribers behave once they have clicked onto your website from their email.

So ready to start your next Email Marketing Plan?

Take advantage of all the email marketing tips and experiment with a wide range of times for sending out emails.

Finally, keep track of all the relevant data so that over time you can work out the optimal time to send emails to your mailing list.

We hope that this blog has given you some useful thoughts.

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition