An overview of Flywheel Marketing, its benefits and much more…!
Dear Esteemed Readers,
Welcome to the latest edition of "Future Mortals," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.
Flywheel marketing is a marketing approach that places your customer at its center and delights your audience from the first interaction—turning them into first-time buyers, repeat customers, and loyal consumers. New customers also recommend you to others, further growing your audience even further.
Momentum is key in flywheel marketing.
Instead of only focusing on attracting as many new readers or viewers as possible and ignoring them once they buy from you, flywheel marketing nurtures relationships with people who want to do business with you—delighting and engaging them so they become repeat customers and advocates for your content and products.
Flywheel marketing is an inbound marketing strategy that places customers at the center of your marketing efforts. Your customers then become the momentum or mechanical energy that drives your business forward.
The marketing flywheel revolves around 3 elements:
- Attract: Attract leads with engaging, helpful content, such as blog posts, web articles, social media content, or pay-per-click (PPC) ads.
- Engage: Engage and nurture your leads to foster trust and convert them into customers. For this section of the flywheel, you might focus on strategies like email marketing and conversion rate optimization (CRO).
- Delight: Delight your customers by continuing to market products of interest to them. Here, you’ll want to invest in tactics like omnichannel customer service, loyalty programs, and other customer retention strategies.
Why should you use flywheel marketing?
Not sure why you should use the flywheel marketing model? Here’s why you’ll want to consider it over your traditional sales funnel:
- More qualified leads: With flywheel marketing, the customer or client is at the center of focus. Every marketing action you take focuses on delivering the best experience for them, so they’ll refer others to your business. When leads think about purchasing a product or service, they often refer to friends and family members about their experience with a company. When you put your customer at the center and focus on delivering the best experience, they’re more likely to refer you to their friends and family. As a result, you earn more qualified leads for your business.
- Marketing on autopilot: Even if you take a break from creating new content or running live launches, your customers will keep your marketing momentum going.
- A launch-ready audience: You can launch new products to your existing audience because they already know your paid content is worth their time and money. Building a new audience is helpful when launching, but a flywheel approach ensures your current customers are happy to buy from you again, too.
- It helps you maintain loyal customers: flywheel marketing setup helps you maintain loyal customers. Retaining loyal customers is critical because it costs less to keep loyal customers than to obtain new ones. If you think about it, these prospects already showed interest in your business by purchasing your products! With the flywheel marketing setup, you focus on earning new customers and maintaining the current ones.
Partner with Future Mortals to leverage flywheel marketing!
Flywheel marketing is the future of inbound marketing. As a forward-thinking flywheel marketing agency, we can help you level up your inbound marketing technique.
We specialize in comprehensive digital marketing solutions — from social media marketing to content marketing and beyond. We’ll help you leverage customer delight to drive your business forward.