Overview of Content Hubs!

Posted by: Admin
Aug 22 2023

Overview of Content Hubs!

If your site isn’t keeping your audiences educated and up-to-date, you’re probably losing them.

In 2022, 55% of buyers claimed that they rely on content to inform their conversion decisions and boost their SEO value. That means if you want users to take action, you need to provide your target audience with the information they need in a user-friendly, organized section of your site.

What Is a Content Hub?

A content hub is a collection of content focused on one topic. The content can come in a variety of formats, including articles, images, infographics, downloadable, videos, and tools, and is organized in a way that makes it easy for users to dive deep, find the answers they need, and take action.

A content marketing hub’s primary purpose is to inform, not convert. The hub includes a main page and links to subpages that provide in-depth information about the hub’s specific topic.

Content hubs are the cornerstones of any content marketing strategy. When set up and optimized correctly, audiences can use the new content they discover in hubs to support decision-making and drive eventual conversions.