Google Lets Businesses Add Social Media Links To Profiles!

Posted by: Admin
Aug 13 2023

Google Lets Businesses Add Social Media Links To Profiles!

Dear Esteemed Readers,

Welcome to the latest edition of "Futuremortal," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

Did you know Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products.

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile.

This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps.

By having social media links accessible on their Google Business Profile, businesses can provide customers with more ways to connect, acquire information, and resolve issues.

New Feature Rollout

A new Google support page explains businesses can now control which social media links are displayed on their Google Business Profile.

Businesses can add one link per social media platform to their Business Profile. The supported platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.

This feature is being rolled out gradually and is available in specific regions.

How To Use the New Feature

To add a social media link to a Google Business Profile, businesses need to access their profile, click ‘Edit profile,’ then ‘Business information,’ and finally, ‘Contact.’

What This Means for Businesses

The ability to add social media links provides another way for local business owners to optimize their presence across Google’s ecosystem.

Consumers today expect to find social media and website links alongside local search results. Small to medium-sized businesses can now keep up with chains in providing that seamless experience.

While businesses can add the same social media link to multiple Business Profiles, they cannot add various links from the same platform to a single profile.

This feature can be managed per business on Search or Maps or via the API to manage multiple locations simultaneously.

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.